Internet Marketing 101: How to Work From Home Online – Part 2
Being able to work from home online has it’s perks, however, it also comes with a lot of decision making.
Ok, at this point, you’ve chosen your niche. You’ve done your keyword research to ensure that you’re choosing the right niche, one that is popular and sells very well. You’ve also chosen the keywords that you will use to actively promote your site. In case you didn’t already fill out the form to get your free copy of our “Everyone Needs Free Internet Marketing Resources”, you should do so now. There is a great site listed that offers videos on every aspect of internet marketing, including keyword research. Watch it. This is one of the most important decisions you will make regarding your new business.
Only after you’ve chosen your keyword(s) should you even attempt to pick out a domain name. Your domain name does not need to be cute or clever, it needs to contain your keywords which should describe exactly what your site is about.
Next you need a website. There are many places to get the easy-to-use website builders, including most hosting/domain companies. If you’ve chosen a product that you have to build a website around, check out the competition – especially the ones who rank the highest in the Google searches. See what they offer on their site as far as information, support, pricing, etc. You’ll want to make your site is appealing and professional. If spelling words correctly is not your cup of tea, be sure to have someone else double-check your work. Nothing turns people off faster than a site that contains bad spelling and incorrect grammar.
It could be that you’ve chosen to join an “affiliate” program. This is the fastest way, in my opinion, to get up and running with a ready-made online business. I like to think of it as a business in a box. You would be supplied with a website, marketing materials, support, etc. You would never have to deal the customer’s questions, money or support issues. You would promote and sell these products and be paid a commission for doing so. Commissions typically range between 30%-70% of the sales price of the product. You can check out a blog post I wrote concerning the key elements of choosing an affiliate program to join: www.squidoo.com/Work_From_Home_Online_Tips
Next Lesson: Time to promote!
