Archive for July, 2009
Everyone asks me what is quickest method to start generating money in their work from home online internet business. The answer is always Google Adwords. Taking advantage of the Adwords system can essentially put your website in front of millions of online surfers overnight. There is no quicker method to make money than by getting your website out in front of a lot of people.
Google is the most popular website on the net and is the dominant search engine. According to a recent study, Google is responsible for generating over 70% of the hits to websites that are searched through search engines.
A few years ago, Google crafted a clever plan to take internet marketing to a much higher level. Google developed Google Adwords, a pay-per-click system which aims at matching sellers and buyers – for a fee, of course.
Precisely what is Google Adwords?
Google Adwords is certainly one of the most lucrative marketing systems on the Internet today. It’s a program which advertises websites in prominent positions, in order based on the amount of money bid for a certain search word or phrase. Google charges advertisers on a pay-per-click basis When a searcher clicks on one of the advertiser’s ads, no matter if they purchase or not, that advertiser is charged the bid amount they promised they would pay in exchange for the key placement of their ad.
Any time you search for something on Google, there is a section containing “sponsored links” above the search results and down the right-hand side of the page. These are the Adwords advertisements.
Bidding
Advertisers place bids for their preferred keywords when they use the Adwords system. For example, a company that sells weight loss products might bid on phrases such as “lose weight” or “lose that fat”. The amount of the bid determines the placement position of their advertisement. The person who bids the highest amount of money gets the highly coveted top spot.
The dollar amount of each bid will be determined by the business owner himself based on several factors. Bids can go as low as a nickel per click up to fifty dollars or more per click. The bidder must determine how much to bid because it is easier than you can imagine to lose a lot of money very fast if you don’t have a clue about what you’re doing.
This should have given you a fundamental understanding of what Adwords is and how the placement of the ads is determined. I always urge people to take the initiative to educate themselves on Adwords and proceed with caution prior to jumping in. It can be a bit dicey.
Many internet marketers know that heavy traffic is key to the success of their website, however they often forget how important it is to target the right audience. When you are paying for increased traffic like Google Adwords campaigns, targeting your traffic is even more important.
Here you will learn how to maximize your sales by drawing in a more specific crowd interested in your product or services.
1. Take the time to research your audience and direct your ad campaign to meet their interests. For all of your advertising campaigns, utilize main keywords that define your central customer base. If you use Google AdWords, you need to make your ad specific to your target market. If articles are your method for increasing traffic, make sure to fill them with keywords that involve your particular subject.
2. Submit your site to the top directories and search engines in categories that are related to your niche. For example, if the subject of your website happens to be “work from home online” you will want to find compatible sites to list your website. This will make it easier for people who need this particular information to locate your website.
3. Advertise your site to relevant online groups and forums. Learning all that you can about your customers will make it easier to find them and draw them to your site. Visit relevant online groups or forums where your target customers hang out, and you can subtly advertise to them by putting your URL in your signature. People in forums or groups that relate to your niche are definitely targeted, and there’s a good chance they’ll buy from you.
4. Take time to write a few keyword rich articles. The articles you write can get published by lots of different sites, directories and e-zines, so you could end up with thousands of links pointing back to your site. Articles with a higher density of top keywords will give you a higher ranking in search engines for people who enter those keywords. This brings targeted customers to your business.
5. Take advantage of online publications such as e-zines for increased advertising. Publishing your own e-zine means you have lots of prospects already who have an interest in the product or service you offer. Your e-zine should always have new, relevant material and prominently feature your web address in every issue. Find other e-zines with a similar readership that’s geared to your target market, and then advertise in those e-zines.
6. Start a blog using Wordpress, Blogger, Hubpages or Squidoo about a related topic to your website, and make sure it has really great content that people search for. Your blog posts should include your keywords as linking anchor text to direct visitors back to your website.
Using the tools outlined here, you will be able to lead a targeted audience of potential customers right to your site. By focusing your attention on a more targeted group of customers your sales and conversion rates are sure to climb.
Ok, more on promoting your website and making your work from home online business more visible to the public.
As we previously discussed, getting quality backlinks to your site will boost your search engine rankings and get you seen faster and by more people.
Another way to create these backlinks is to submit your site to directories. There are thousands of directories out there – some better than others – that will allow you to add your link. Choose the directories that do not require a reciprocal link on your site. You need to void reciprocal links because Google does not like them and may penalize your site because of it.
If you would like to submit your site to quality directories and have it semi-automated, you can download a free copy of Brad Callen’s Directory Submitter. You can submit your site to approximately 350 directories for free. If you want to upgrade, that number goes up substantially. However, just starting out, the free download should be sufficient.
Try not to do all 350 submission in one day. It is important to be consistent in building your links. Getting hundreds of links in one day for a new site draws unwanted attention to your site by Google and they may think you are using some underhanded method of creating these links. When I did the submissions, I would do about 20 per day until they were all done. You can do more or less, but you get the idea. Happy submitting!
